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How To Get More Engagement with Instagram Stories

Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.

Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »

Why is Social Media Engagement Important?

Social media is at the forefront of marketing, and engagement is a significant part of it. But what does social media engagement entail and why does it matter? Similarly, how does engagement impact a business’ brand and what can it do for a business? The following article will discuss the benefits of social media engagement and why your business should invest time into engaging with …Continue Reading »

New Social Media Trends for February

Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform. 

Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »

Creating an SEO Impact in 2019

Online marketers have begun planning their
marketing strategies for 2019 and SEO is a big part of it. But any seasoned
digital marketer will tell you that getting to the top 10 on the Search Engine
Results Pages is no mean feat.

While you want to increase visibility and attract more traffic, you need to make sure that the website visits are of high quality. In addition to …Continue Reading »

Why Facebook Advertising Should Be Part of Your Strategy

When it comes to social media marketing platforms, no avenue can beat the reach and impact that Facebook advertising has. Facebook delivers measurable results at a very pocket-friendly price. This particular channel of digital advertising works wonders for businesses of all sizes and shapes.

You have complete control of your social media marketing budget. Aside from this, your business can be seen by literally thousands of …Continue Reading »

Social Media Predictions for 2019

With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.

For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »

Holiday Marketing Campaign Strategies

The holiday season is upon us! As marketers, the holidays are a crucial time to strategize and plan for related events and campaigns. It is a time where consumers pay attention to advertising, deals, and marketing promotions. When it comes to holiday campaigns, the same, tired old tricks aren’t going to catch anybody’s attention. In the United States, the holiday marketing season begins around November …Continue Reading »

The Purpose of Hashtags and How to Use Them

While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.

Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »

Paid VS Organic Social Media Marketing

80% of businesses state that social media marketing is an important factor in the success of digital marketing. According to a business research firm, 86% of marketers use a combination of paid and organic marketing strategies for social media. But how do you know what is most beneficial for your business and what can these marketing strategies do for your business? As a social media …Continue Reading »

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