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How can I grow my Instagram engagement on a budget?

Instagram has 1 billion monthly active users and 50% of them are scrolling through their feed every day. Having the opportunity to put your business or personal brand on the platform could be great for marketing. It helps you connect with your target audience and better your business. With the ever-changing algorithm, it can get difficult to grow or even maintain engagement. Luckily for you, …Continue Reading »

How To Get More Engagement with Instagram Stories

Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.

Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »

New Social Media Trends for February

Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform. 

Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »

Social Media Predictions for 2019

With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.

For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »

The Purpose of Hashtags and How to Use Them

While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.

Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »

How to Rank Higher in Google SEO

If you don’t already use SEO to increase your business’s reach, then you are missing the mark in terms of ranking higher in online searches. SEO is one of the most effective ways for your business to flourish online. As we finish 2018 and head into 2019, you start to reflect on how increasingly important SEO has become for a business. It’s become more evident …Continue Reading »

Organic vs Buying Followers

Whether you are a business owner with a company or simply an aspiring social media influencer, you may have wondered the effects of buying followers and these questions might have crossed your mind: Bot followers? Good idea? Should I buy followers? Is it a waste of money? Will it help my business?

Nothing is as tempting as buying fake followers if it means a larger …Continue Reading »

Social Media Marketing vs. Traditional Marketing

Social Media marketing has taken over a huge chunk of how businesses promote and advertise their products or services. So, what does traditional marketing even mean? Traditional marketing can consist of print advertisements including newsletters and billboards, also television promotion and even radio. It is much broader and can incorporate many different forms of marketing and advertising. Social media marketing is much more specific. Marketing …Continue Reading »

Instagram Aesthetics for your Business

Whether you like it or not, aesthetics matter. Instagram aesthetics draw people to your profile. People not only pay attention to the content you are posting but the theme in which you are posting it. Crazy right? As if it’s not already tough planning out your daily content! People want to see a profile filled with beautiful quality photos over photos that look like they’re …Continue Reading »

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