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How To Get More Engagement with Instagram Stories

Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.

Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »

Why is Social Media Engagement Important?

Social media is at the forefront of marketing, and engagement is a significant part of it. But what does social media engagement entail and why does it matter? Similarly, how does engagement impact a business’ brand and what can it do for a business? The following article will discuss the benefits of social media engagement and why your business should invest time into engaging with …Continue Reading »

New Social Media Trends for February

Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform. 

Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »

Social Media Predictions for 2019

With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.

For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »

Holiday Marketing Campaign Strategies

The holiday season is upon us! As marketers, the holidays are a crucial time to strategize and plan for related events and campaigns. It is a time where consumers pay attention to advertising, deals, and marketing promotions. When it comes to holiday campaigns, the same, tired old tricks aren’t going to catch anybody’s attention. In the United States, the holiday marketing season begins around November …Continue Reading »

The Purpose of Hashtags and How to Use Them

While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.

Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »

Paid VS Organic Social Media Marketing

80% of businesses state that social media marketing is an important factor in the success of digital marketing. According to a business research firm, 86% of marketers use a combination of paid and organic marketing strategies for social media. But how do you know what is most beneficial for your business and what can these marketing strategies do for your business? As a social media …Continue Reading »

What You Need to Know About Social Media Marketing

Social media is at the forefront of marketing. Over 90% of marketers say that social media is crucial to their business. Today, there are companies dedicated solely to social media management because of how important it is in the marketing and advertising industry. In fact, an entire generation views the legitimacy of an organization or business through the frequency of activity on their social media …Continue Reading »

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