With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.

For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of 2019. This leads us to think, what is going to be dominating social media next year?

Video Content

If you haven’t noticed already, the rise of high-quality video content is dominating social media. Ordinary posts aren’t quite good enough anymore and don’t make as much of an impact as they used to. It’s time to step up your social media content and incorporate video content into your strategy!

Instagram Stories

With the Algorithms changing constantly, it has made it much harder for your followers to see your daily posts. Instagram stories have been more popular than viewing someone’s post on Instagram. It’s important to keep your audience engaged by sharing stories not just throughout the week but throughout the day. 68% of people use stories on a minimum of three apps regularly. This percentage is expected to grow especially with the algorithm on Instagram changing consistently. 

When creating stories on Instagram, here are simple reminders:

• Record vertically – most people watch videos that way. 
• Create quality content every few hours to keep your audience engaged. 
• Stay consistent and make sure to post throughout the day.
• Keep your brand in mind and be sure to be consistent with your brand image.

Facebook Stories

Facebook recently implemented stories into their social platform. While it has not taken off the way Instagram has, it is definitely not something to brush off. It’s best to take advantage of story ads earlier on. The advantage to Facebook Stories is that businesses are able to advertise within the Facebook story. This can be part of your ad campaign strategy in the new year. Soon enough, you will be able to reach more and improve the performance of your ads with Facebook stories. 

Social Engagement 

Social media is the industry that never sleeps. Many people value businesses that are quick with responses and show a friendly nature online. While technology has continue to advance, bot systems have become heavily considered and used by many businesses. It’s important to keep in mind that it’s easy to tell if a business is using a bot system to respond to comments and whether or not the business is personable with its audience. Using a bot system can threaten the credibility of your business. While there are many tools that exist online to better your engagement, remember to keep the integrity of your business in tact at all times. 

At time it can be very challenging to keep up with social media. Hiring a Social Media Marketing agency can better your chances of maintaining your reputation and profile online without taking too much out of your day. Unfortunately, nowadays, many people demand for their comments and messages to be responded to as soon as possible and it can be difficult to do when you have a ton of things on your plate. As marketers, we understand the importance of this and sure that we stay on top of customer needs for all of our clients/ 

Paid Advertising

One in every for Facebook pages use paid advertising to increase their reach. Digital ad spending is huge and 23 percent of the U.S. population is using digital advertising on Facebook. This is expected to increase as paid advertising is part of many business’s marketing strategy. 

As you better your marketing tactics, remember that knowing the right audience to target is key. Your ad campaigns should always target focused groups of people based on details such as their interests and interactions with similar brands. If you are confused on who to target and how exactly to reach your desired audience, we are able to help you understand how to interact with them. The social media world is competitive; it is imperative that you have a team of experienced individuals strategize and manage your ad campaigns for you. 

Make sure to familiarize yourself with new ad formats on various social media platforms, create compelling visuals that stand out and increase your budget for your ads. 

 

A social media marketing agency in Las Vegas can assist you with all of you marketing campaigns. Whether it is paid advertising or keeping up your social media presence online, you can trust Social Media LV to capture your audience. Use your marketing dollars the right way and stay relevant during the new year. For more information, Contact Us.