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We live in a shaky and unprecedented time. There is trepidation in the market around what effect the Covid-19 pandemic will have on the economy and on the marketing efforts of companies. However, it is interesting to note that digital marketing is one thing that doesn’t seem to have been derailed by the coronavirus outbreak. As a matter of fact it’s going stronger!
Let’s understand what …Continue Reading »
Instagram has 1 billion monthly active users and 50% of them are scrolling through their feed every day. Having the opportunity to put your business or personal brand on the platform could be great for marketing. It helps you connect with your target audience and better your business. With the ever-changing algorithm, it can get difficult to grow or even maintain engagement. Luckily for you, …Continue Reading »
Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.
Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »
Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform.
Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »
With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.
For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »
While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.
Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »
Many marketers in the social media industry don’t realize the value of sharing on social media. Sharing is a powerful tool that impacts your business growth in more ways than you know. The biggest question among us marketers is, how do we truly attract and effectively engage our audiences? You’ve got the content, you’ve got the consistency and you’ve got the aesthetic, but what’s missing? …Continue Reading »
If you don’t already use SEO to increase your business’s reach, then you are missing the mark in terms of ranking higher in online searches. SEO is one of the most effective ways for your business to flourish online. As we finish 2018 and head into 2019, you start to reflect on how increasingly important SEO has become for a business. It’s become more evident …Continue Reading »
Whether you are a business owner with a company or simply an aspiring social media influencer, you may have wondered the effects of buying followers and these questions might have crossed your mind: Bot followers? Good idea? Should I buy followers? Is it a waste of money? Will it help my business?
Nothing is as tempting as buying fake followers if it means a larger …Continue Reading »
Social Media marketing has taken over a huge chunk of how businesses promote and advertise their products or services. So, what does traditional marketing even mean? Traditional marketing can consist of print advertisements including newsletters and billboards, also television promotion and even radio. It is much broader and can incorporate many different forms of marketing and advertising. Social media marketing is much more specific. Marketing …Continue Reading »