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Instagram has 1 billion monthly active users and 50% of them are scrolling through their feed every day. Having the opportunity to put your business or personal brand on the platform could be great for marketing. It helps you connect with your target audience and better your business. With the ever-changing algorithm, it can get difficult to grow or even maintain engagement. Luckily for you, …Continue Reading »
Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.
Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »
Social media is at the forefront of marketing, and engagement is a significant part of it. But what does social media engagement entail and why does it matter? Similarly, how does engagement impact a business’ brand and what can it do for a business? The following article will discuss the benefits of social media engagement and why your business should invest time into engaging with …Continue Reading »
Most companies today understand the importance of maintaining an active social media presence. Market trends estimate that in 2019, there will be approximately 2.77 billion social media users across the globe. This makes social media a crucial marketing tool for your business. You can use various platforms to showcase your products and services to new audiences without breaking the bank.
However, we at Social Media LV …Continue Reading »
Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform.
Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »
With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.
For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »
The holiday season is upon us! As marketers, the holidays are a crucial time to strategize and plan for related events and campaigns. It is a time where consumers pay attention to advertising, deals, and marketing promotions. When it comes to holiday campaigns, the same, tired old tricks aren’t going to catch anybody’s attention. In the United States, the holiday marketing season begins around November …Continue Reading »
While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.
Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »
80% of businesses state that social media marketing is an important factor in the success of digital marketing. According to a business research firm, 86% of marketers use a combination of paid and organic marketing strategies for social media. But how do you know what is most beneficial for your business and what can these marketing strategies do for your business? As a social media …Continue Reading »
Social media is at the forefront of marketing. Over 90% of marketers say that social media is crucial to their business. Today, there are companies dedicated solely to social media management because of how important it is in the marketing and advertising industry. In fact, an entire generation views the legitimacy of an organization or business through the frequency of activity on their social media …Continue Reading »