Most companies today understand the importance of maintaining an active social media presence. Market trends estimate that in 2019, there will be approximately 2.77 billion social media users across the globe. This makes social media a crucial marketing tool for your business. You can use various platforms to showcase your products and services to new audiences without breaking the bank.
However, we at Social Media LV know from experience that the only way to stay competitive and visible on various social media networks is to constantly evolve. Be dynamic in your approach while planning marketing strategies.
Simply publishing a post on social media platform doesn’t cut it. Unless your followers are actually commenting on and sharing your posts, it is only visible to your followers. Increasing engagement is a lot about building relationships with your followers, which in turn increases your profits.
Steps to Take
If you want to expand your visibility and get a larger number of people involved with your company and brand, there are certain things you can do to achieve this. Here we look at five effective ways to generate more social media engagement:
1. Make An Impact with Images
If you want to attract the attention of audiences on social media, you need to focus on using images in your posts. Platforms such as Pinterest, Instagram, and Snapchat are dedicated to sharing images. This goes to show exactly how crucial it is to make an impact on social media and increase engagement. One of the best ways to get noticed is to share photos of different people interacting with your products.
Alternatively, you can include free stock photos from various sites when you want to share quick messages. We always encourage our clients to opt for custom illustrations. These are specially designed with your product or service in mind. This makes them more unique and helps create a buzz around your brand.
2. Get into conversation mode
As mentioned earlier, keeping your social media followers engaged is all about catalyzing conversations and keeping them going. Whenever you post features, videos, images or any other content, make it a point to ask questions. Ask your audience things like, “How is the week going?” these simple things keeps audiences engaged and encourages them to comment. In addition, you can ask your followers specific questions related to your services and products.
For example, if you are a leather bag company, you can ask: “Do you prefer our latest totes with tan accents or black ones?” Not only do you end up getting feedback on your products but it also keeps your brand in the limelight and you get greater engagement on your posts.
As Las Vegas social media management experts, our teams work incessantly to generate this kind of engagement. Just like any other kind of marketing, consistency, dynamism and uniqueness matter a great deal and these are the aspects we prioritize in the social media strategies we build for our clients.
3. Using emojis to emphasize the message
Another way to create a great impact is to use emojis in your posts. These can encourage users to interact with your posts in the way you expect them to. For example, if you are posting something humorous, you can add a laughing emoji.
If you want users to absolutely love something, include a starry-eyed or heart-eyed emoji to the post. This is one of the best ways to elicit emotion in your users. Using plain text isn’t always effective in conveying emothttps://socialmedialv.com/why-is-sharing-important-on-social-media/shions and interspersing the content with these emoticons is a clear way to showcase the emotions you want to express.
It helps avoid ambiguity and your followers would also be able to easily understand the messages you are trying to convey. However, while using emojis, it is important not to overload the posts with them as that can come across as immature.
When our Las Vegas social media professionals use these kind of engagement tactics, we are very conscious about ensuring that they’re used sparingly and are in-sync with your brand. Social media management involves planning strategies and using ideas that will nudge your audiences gently in the direction you want, rather than overwhelming them with aggressive promotional messages.
4. Incorporate humor into your posts
Using humor in the online space is always touch and go. Most importantly, the right kind a humor can make people stand up and take notice. On the other hand, poorly positioned humorous content can make you fall flat on your face, and create a bad impression on your audiences. We recognize that people turn to social media to lighten up and wind down.
This is exactly why humorous posts perform far better than ones with a serious note. As a highly creative social media agency in Las Vegas, we are very conscientious about using the right blend of content for our clients. Then, the idea is to perfectly balance relevant content or messages with humor. This breaks the monotony of standard social feeds, increasing the engagement levels.
5. Hold contests and giveaways
First of all, everyone loves freebies! Holding contests and giveaways is a great social media marketing strategy to boost your engagement on various social media platforms. When we are holding a giveaway or contest on Instagram or Twitter for our clients it’s largely about adding a simple post that announces how followers can win a product. Including an eye-catching image of the product in the post gives users a clear idea of what they can win.
It’s a great opportunity to ask them to like and share posts and follow you for a chance to actually win that product. Most people would be interested in participating in such a fun contest and it can also significantly increases engagement while boosting your follower count.
Social media is a free tool that can be extremely valuable when used effectively. However, simply publishing posts advertising your products or services isn’t going to make the magic happen. It is important to hire the services of social media management professionals like us at Social Media LV to help you grow meaningful relationships with your audiences and increase sales.