Social media has become an internet phenomenon in its own right. It has emerged as one of the biggest things that have been created on the internet during its entire history. Social media is always changing and evolving. Social media platforms are constantly evolving and adapting their features in accordance with user appeal.
This dynamic structure creates excellent opportunities for marketers seeking new and innovative ways to reach their target audience. Since social media is always changing, new trends are always developing and dominating its landscape. At Social Media LV, we would like to discuss the big trends that will be defining social media in 2023, so that you and your marketing teams can keep up with the expected changes.
1. User-Generated Content
User-generated content is already popular with brands and it is set to become even bigger in 2023. According to a 2021 study, 80% of consumers see user-generated content affecting their buying decisions.
User-generated content (UGC) creators will be playing an important role in this domain.
- UGC creators are paid to develop such content
- Such creators will fill a gap in this market and will grow the number of nano-influencers (with less than 10,000 followers)
- UGC is an organic marketing tool and helps build direct connect with real consumers
- UGC helps develop strong brand-consumer relationships that improve brand credibility
2. Social Media becomes Multi-Sensory
Multi-sensory social media will be the trend in the near future. It involves the integration of a wide range of formats including:
- Fully-immersive environments
This will help attract fresh and more engaging experiences. For example, Twitter has integrated a podcast page in certain geographies. It is recommended to edit your social media content to include GIFs, audio, music, polls, captions, and more to create a multi-sensory social media experience.
3. Short Videos & TikTok
Reports suggest that YouTube Shorts generate an average of 30 billion views a day. Shorts creators benefit in two ways:
- Attracting more viewers to their long-form content
- Growing their subscriber base
As YouTube has planned monetization options for Shorts, this platform is expected to grow even bigger in 2023 and beyond.
The fact is that the video momentum is only in its early stages as big social media platforms such as Facebook, LinkedIn, and Twitter are improving their video capabilities. TikTok was the initiator in this segment and now Instagram has also become a big player here.
4. SEO & Keyword Search
SEO and keyword search will take the center stage. Almost 50% of Gen Z is searching on Instagram and TikTok. What this means is that you must optimize your content, including short-form videos, with the right keywords to help them get discovered. This has changed the way how topics have been searched on the internet.
In 2023, create a list of keywords you want your brand to rank for. Regularly develop social content around these keywords.
5. Social Media & Customer Service
Social media will play an increasingly larger role in customer service. More businesses will add a customer service element to their social media strategy in 2023 and beyond. Social media will be used to directly communicate with consumers and address their queries, requests, and complaints. The benefits include:
- Making life easier for consumers
- Simplification of customer service management
- Improved response times
All this will help grow your brand.
6. Storytelling to Become Less Linear
Storytelling will become less linear in 2023. The concept of telling stories mid-way through will continue to become bigger. This concept has already been proven to act as an effective hook. This way of storytelling causes viewers to heed and want to play catch-up.
Such a form of storytelling encourages the audience to engage their minds a little more to understand what is happening. It uses a little bit of the fear of missing out (FOMO) element to get people’s attention.
7. LinkedIn Creators Will Grow
LinkedIn drives organic engagement, unlike any other platform. It is still important and a part of social media trends in 2023. LinkedIn creators will continue to grow.
- Creators are adding personality to their posts and showcasing themselves as experts in their fields of specialization
- LinkedIn users are increasingly hiring the services of ghostwriters to churn out great content for their loyal followers
You simply cannot ignore the largest social network for connecting professionals. It has an important role to play in the B2B environment.
So, these are the major social media trends expected to make a big impact in 2023. If you want to build your social media strategy or learn more about the range of services that can help grow your brand or business, feel free to contact Social Media LV. We can be reached at 702.202.4620. You can also write to us.