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There are some businesses that have been able to develop a large audience on social media in a short amount of time. Then there are businesses that didn’t create the right social media strategy or choose the right social network. For such brands, cost and returns meant they continued investing time, effort, and money into social media marketing campaigns without the desired returns.
It is important …Continue Reading »
Social media has become an internet phenomenon in its own right. It has emerged as one of the biggest things that have been created on the internet during its entire history. Social media is always changing and evolving. Social media platforms are constantly evolving and adapting their features in accordance with user appeal.
This dynamic structure creates excellent opportunities for marketers seeking new and innovative ways …Continue Reading »
Instagram has 1 billion monthly active users and 50% of them are scrolling through their feed every day. Having the opportunity to put your business or personal brand on the platform could be great for marketing. It helps you connect with your target audience and better your business. With the ever-changing algorithm, it can get difficult to grow or even maintain engagement. Luckily for you, …Continue Reading »
Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.
Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »
Social media platforms have transformed into robust communication channels that are effective in reaching wider audiences. It’s little wonder then that an increasing number of brands are now relying on this medium to engage with their targeted audiences. However, consumer attention isn’t focused on a specific social platform.
Different people use different social media at specific points of time. In addition, there are a number of …Continue Reading »
Online marketers have begun planning their
marketing strategies for 2019 and SEO is a big part of it. But any seasoned
digital marketer will tell you that getting to the top 10 on the Search Engine
Results Pages is no mean feat.
While you want to increase visibility and attract more traffic, you need to make sure that the website visits are of high quality. In addition to …Continue Reading »
When it comes to social media marketing platforms, no avenue can beat the reach and impact that Facebook advertising has. Facebook delivers measurable results at a very pocket-friendly price. This particular channel of digital advertising works wonders for businesses of all sizes and shapes.
You have complete control of your social media marketing budget. Aside from this, your business can be seen by literally thousands of …Continue Reading »
With each year comes many changes and trends, especially for the world of social media and digital marketing! When it comes to social media, it’s important to keep track of yearly trends and observe unspoken rules.
For a long time, Google+ was headed down a path to shutting down. Very recently, it was officially announced that it will be slowly shutting down by the summer of …Continue Reading »
The holiday season is upon us! As marketers, the holidays are a crucial time to strategize and plan for related events and campaigns. It is a time where consumers pay attention to advertising, deals, and marketing promotions. When it comes to holiday campaigns, the same, tired old tricks aren’t going to catch anybody’s attention. In the United States, the holiday marketing season begins around November …Continue Reading »
While there are many opinions on whether hashtags are effective to use, they are undoubtedly still one of the most powerful social media tools to use across various platforms. If used strategically, hashtags can impact your business growth.
Sites such as Instagram, Facebook, and Twitter use this as a means of keeping similar content organized into one for easy searching. Hashtags hold thousands to millions of …Continue Reading »