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Marketing during the holidays is an essential part of any business’s success. Consumers are in a buying mood, making this time of year ideal for boosting sales and reaching a larger audience. But make no mistake, marketing during the holiday season is more complex than just dishing out some advertisements. To truly ensure success, you have to have a great strategy in place. Here are …Continue Reading »
Instagram has 1 billion monthly active users and 50% of them are scrolling through their feed every day. Having the opportunity to put your business or personal brand on the platform could be great for marketing. It helps you connect with your target audience and better your business. With the ever-changing algorithm, it can get difficult to grow or even maintain engagement. Luckily for you, …Continue Reading »
Instagram Stories have reached millions of active daily users, daily. It has become the norm to view Instagram Stories more than photos on your Instagram feed, especially considering its placement when you open the app. Instagram stories are conveniently located right at the top of the Instagram app.
Stories have the ability to capture real and spontaneous moments of your business. Many people find interest in …Continue Reading »
Social media is at the forefront of marketing, and engagement is a significant part of it. But what does social media engagement entail and why does it matter? Similarly, how does engagement impact a business’ brand and what can it do for a business? The following article will discuss the benefits of social media engagement and why your business should invest time into engaging with …Continue Reading »