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How to Rank Higher in Google SEO

If you don’t already use SEO to increase your business’s reach, then you are missing the mark in terms of ranking higher in online searches. SEO is one of the most effective ways for your business to flourish online. As we finish 2018 and head into 2019, you start to reflect on how increasingly important SEO has become for a business. It’s become more evident …Continue Reading »

Organic vs Buying Followers

Whether you are a business owner with a company or simply an aspiring social media influencer, you may have wondered the effects of buying followers and these questions might have crossed your mind: Bot followers? Good idea? Should I buy followers? Is it a waste of money? Will it help my business?

Nothing is as tempting as buying fake followers if it means a larger …Continue Reading »

Social Media Marketing vs. Traditional Marketing

Social Media marketing has taken over a huge chunk of how businesses promote and advertise their products or services. So, what does traditional marketing even mean? Traditional marketing can consist of print advertisements including newsletters and billboards, also television promotion and even radio. It is much broader and can incorporate many different forms of marketing and advertising. Social media marketing is much more specific. Marketing …Continue Reading »

Instagram Aesthetics for your Business

Whether you like it or not, aesthetics matter. Instagram aesthetics draw people to your profile. People not only pay attention to the content you are posting but the theme in which you are posting it. Crazy right? As if it’s not already tough planning out your daily content! People want to see a profile filled with beautiful quality photos over photos that look like they’re …Continue Reading »

Planning and Strategizing for Social Media

Why is it important to plan when managing social media?

What is social media without the planning and strategizing? Achieving a higher reach on social media does not come overnight and it certainly does not happen without a little strategic thinking and planning. Outlining your goals and measurable objectives is one thing, but the planning and the consistency help you achieve them.

In the past, corporate …Continue Reading »

Small Business Marketing: Instagram Stories For Business

How to use Instagram Stories for Marketing Your Business

Instagram is a great place to boost your business’s social media presence and attract new customers. If your small business is already on Instagram, then you should be adding Instagram Stories to your social media marketing strategy!

What are Instagram Stories?

Instagram Stories are Instagram’s versions of Snapchat’s disappearing content. Users can take photos or videos then add text, …Continue Reading »

New Consumers: Generation Z Marketing

If you don’t already have a Generation Z marketing strategy, your business could get left behind. Who is Generation Z? This generation is made up of anyone born after 1995. Generation Z makes up almost 26 percent of the population at the moment. However, they will account for 40 percent of the population by the year 2020. In other words, there are a lot of …Continue Reading »

2017 Favorites: Social Media Marketing Campaigns

We’ve said goodbye to 2017 and hello to new social media trends for 2018, but we like looking back at previous social media campaigns. This helps us plan for future campaigns. Here at Social Media LV, we love clever marketing campaigns. The power of social media marketing is undeniable. The power to engage, inspire, and boost brand exposure makes a compelling social media campaign. This …Continue Reading »

How to Increase Your Social Media Engagement

When it comes to small business marketing, quality social media engagement can give your small business a competitive edge over big name brands. In fact, 74 percent of customers rely on word of mouth as the top influencer for purchasing decisions. Proper social media management is crucial for brand exposure and gaining a larger customer base. If you don’t already utilize social media marketing, now …Continue Reading »

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