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Paid VS Organic Social Media Marketing

80% of businesses state that social media marketing is an important factor in the success of digital marketing. According to a business research firm, 86% of marketers use a combination of paid and organic marketing strategies for social media. But how do you know what is most beneficial for your business and what can these marketing strategies do for your business? As a social media …Continue Reading »

What You Need to Know About Social Media Marketing

Social media is at the forefront of marketing. Over 90% of marketers say that social media is crucial to their business. Today, there are companies dedicated solely to social media management because of how important it is in the marketing and advertising industry. In fact, an entire generation views the legitimacy of an organization or business through the frequency of activity on their social media …Continue Reading »

Should I Hire A Social Media Marketing Agency?

Are you thinking about hiring a social media marketing agency to manage your business’ social media platforms? Whether it’s because of the increasing popularity of social media, the accessibility, or its outstanding reach in a short amount of time, we are all well aware of the significant impact that social media can create for a growing business. Within the last decade alone, we have recognized …Continue Reading »

How to Rank Higher in Google SEO

If you don’t already use SEO to increase your business’s reach, then you are missing the mark in terms of ranking higher in online searches. SEO is one of the most effective ways for your business to flourish online. As we finish 2018 and head into 2019, you start to reflect on how increasingly important SEO has become for a business. It’s become more evident …Continue Reading »

Organic vs Buying Followers

Whether you are a business owner with a company or simply an aspiring social media influencer, you may have wondered the effects of buying followers and these questions might have crossed your mind: Bot followers? Good idea? Should I buy followers? Is it a waste of money? Will it help my business?

Nothing is as tempting as buying fake followers if it means a larger …Continue Reading »

Social Media Marketing vs. Traditional Marketing

Social Media marketing has taken over a huge chunk of how businesses promote and advertise their products or services. So, what does traditional marketing even mean? Traditional marketing can consist of print advertisements including newsletters and billboards, also television promotion and even radio. It is much broader and can incorporate many different forms of marketing and advertising. Social media marketing is much more specific. Marketing …Continue Reading »

Instagram Aesthetics for your Business

Whether you like it or not, aesthetics matter. Instagram aesthetics draw people to your profile. People not only pay attention to the content you are posting but the theme in which you are posting it. Crazy right? As if it’s not already tough planning out your daily content! People want to see a profile filled with beautiful quality photos over photos that look like they’re …Continue Reading »

Planning and Strategizing for Social Media

Why is it important to plan when managing social media?

What is social media without the planning and strategizing? Achieving a higher reach on social media does not come overnight and it certainly does not happen without a little strategic thinking and planning. Outlining your goals and measurable objectives is one thing, but the planning and the consistency help you achieve them.

In the past, corporate …Continue Reading »

Small Business Marketing: Instagram Stories For Business

How to use Instagram Stories for Marketing Your Business

Instagram is a great place to boost your business’s social media presence and attract new customers. If your small business is already on Instagram, then you should be adding Instagram Stories to your social media marketing strategy!

What are Instagram Stories?

Instagram Stories are Instagram’s versions of Snapchat’s disappearing content. Users can take photos or videos then add text, …Continue Reading »

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