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The holiday season is upon us! As marketers, the holidays are a crucial time to strategize and plan for related events and campaigns. It is a time where consumers pay attention to advertising, deals, and marketing promotions. When it comes to holiday campaigns, the same, tired old tricks aren’t going to catch anybody’s attention. In the United States, the holiday marketing season begins around November …Continue Reading »
Are you thinking about hiring a social media marketing agency to manage your business’ social media platforms? Whether it’s because of the increasing popularity of social media, the accessibility, or its outstanding reach in a short amount of time, we are all well aware of the significant impact that social media can create for a growing business. Within the last decade alone, we have recognized …Continue Reading »
If you don’t already have a Generation Z marketing strategy, your business could get left behind. Who is Generation Z? This generation is made up of anyone born after 1995. Generation Z makes up almost 26 percent of the population at the moment. However, they will account for 40 percent of the population by the year 2020. In other words, there are a lot of …Continue Reading »
Creativity is an evolution that has been around for as long as humans have roamed the Earth. Over the past few decades especially, creativity has exploded as new and improved means of expressing creativity have surfaced. A common misconception is that creativity is something we are born with rather than something that develops over time. In fact, creativity can be learned and it is our …Continue Reading »
Over the past couple of years you may have heard the controversial topic of whether or not print advertising is coming to an end. We have been hearing this for years yet print advertising is still thriving! You may feel as though the digital revolution has taken over the marketing world but the truth is that the best thing you can do for your business …Continue Reading »
Newsletters are a valuable tool used by many companies today to not only market and advertise to their readers but to also distribute information and advice. They have the ability to increase customers and increase sales with just the click of a button. Interacting with readers on a regular basis allows your business to build the type of relationship with your clients that all business’ …Continue Reading »
As a small business owner you know there’s a lot of work that goes into marketing and advertising your business in what seems like little time to do so. What if we could break down social media into 5 easy steps specifically catered to people either looking to start a small business or people who already own one?
Breaking into social media marketing for the startup …Continue Reading »
You may be accustomed to content marketing, social media, and building SEO as three separate concepts aimed towards achieving overall success, but what if we told you that you can do all three at once? Due to changes at Google, the three work in unison in building relations and increasing traffic. SEO is no longer only about keyword research and linking, but it now also …Continue Reading »
Increasing a business’ social media presence can be daunting and overall, time consuming. What you probably don’t know is that there are specific ways to not only finding quality followers but to keeping them. More often you will find that you have no problem getting followers but you have a big problem getting them to stick around. If this sounds familiar then you are in …Continue Reading »
When it comes to posting on social media platforms, timing is absolutely essential. Before you become overwhelmed with the abundance of social media sites available for businesses today, you might find satisfaction in knowing that peak advertising times fall between regular business hours. Conveniently, peak traffic hours correspond with the audience you are intending to target.
In order to grab the attention of your audience …Continue Reading »