Social media is at the forefront of marketing, and engagement is a significant part of it. But what does social media engagement entail and why does it matter? Similarly, how does engagement impact a business’ brand and what can it do for a business? The following article will discuss the benefits of social media engagement and why your business should invest time into engaging with its audience through a variety of social media channels.
What is social media engagement?
Social media engagement comes in the form of likes, shares, follows, and subscriptions. It initiates a conversation with your audience and can be that way without so many words. It is a measurement of how effectively a business is capable of interacting with its customers via social media. Many find engagement to be the most significant factor of digital marketing success.
What to consider
When it comes to social media, here are a few questions you may want to keep in mind in order to navigate your brand’s success:
- What is the ratio between followers to likes?
- What is the average of likes per post?
- Which kinds of posts get the most likes?
- Does engagement increase when you like more images?
- How many followers does my competition have?
- How often should I interact with my followers directly?
Engagement affects credibility
With the internet being the most popular reference point, social media engagement plays a factor in credibility. The number of followers shows proof that the brand is loved by many. The number of likes reinforces the brand’s reach and recognition. These figures allow users and potential leads to feel confident in the brand they’re scoping out. Prospective consumers can get a sense of your branding simply by glancing at your social media accounts. If you need help establishing credibility and increasing recognition on your social media platforms, contact Social Media LV, the best social media agency in Las Vegas.
1. It increases your reach
The higher the reach, the higher the conversions. But first, keep in mind that the more you put out on social media, the more users will want to engage with your brand. For example, if you like 500 images a day, these 500 users are more likely to want to return the favor and like your images as well. The more likes you receive, the more likely your posts will be featured on someone else’s page. Always keep in mind that the algorithm for each platform varies, but that liking other images counts as interaction.
2. It allows your brand to join the conversation
First of all, engagement provides you with the opportunity to engage in conversations directly with your consumers. There’s no middleman or point of contact. It breaks down the wall between the business and the customer. Talk to your audience directly and learn more about their lifestyles by checking out your followers’ pages. It’s a personable way to showcase your authentic brand identity. Most importantly, you can be clear about a particular stance. Talk about current events. These actions can easily be done through social media engagement.
3. You can learn more about your audience
Use engagement to learn more about your ideal customer. Who do your followers follow? How old are they and what do they like to do? Moreover, you can even directly ask your followers these questions. Use engagement to your advantage and post polls, questions, and other inquiries that may be useful for market research. If you’ve got your audience handy, why not use them?
Engagement establishes your brand’s identity
A lot of brands nowadays are finding unique ways to stand out on social media. From witty replies to funny anecdotes and inspiring quotes, businesses are establishing their brand’s identity through a series of images, gifs, and 280-character messages. Although logo designs and ads are a visual representation of a brand, your business’ identity also takes form in the written word. Therefore, whether your tone is funny, professional, informative, or formal, a clear identity is established through social media engagement through comments, questions, and replies.
1. Engagement builds relationships
An effective tool in the social media industry is networking and the best way to accomplish that is through engagement. Whether it is direct messaging influencers, liking celebrity accounts, or following brands you’d like to work with, using social media to do it is commonplace. Ultimately, this is because interaction helps establish trust in your brand and facilitate a way to communicate with others in the industry. Following someone that you would like to work with? Start by liking their images and leaving comments. Once they return the favor, feel free to direct message them and give it your best shot.
2. Use it to your advantage
Social media engagement may be time consuming, but it is effective. In addition, you can get results and grow your brand by being active in your industry’s social media community. With diverse methods of interacting thoughtfully and intentionally, engagement is beneficial to every business no matter the size. More importantly, it is an effortless way to streamline customer care and provides an outlet to increase brand loyalty and recognition without high cost. For instance, a lot of brands benefit from positive interactions on social media and it all begins with social media engagement.
Learn more about social media engagement through the best social media marketing agency in Las Vegas, Social Media LV.